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The Powerful Mini-Brochure




How to land in your prospect's pocket instead of the trash!

The key is that these small brochures suit any industry and fit plenty of information into a small size. Whether folded or flat, the mini brochure is also known as pocket or wallet brochure. For you, it saves money and offers versatility, for your customers it provides an easy endorsement to your business - it’s as simple as handing out your business card yet as informative as a larger company tri-fold.

What makes them so unique?

· versatility: useful as brochures, menus, coupons, trade-show marketing, mini-menu, etc.

· benefits: low cost, high impact, multi-purpose usage

· visibility & portability: unusual size, easy distribution

· retainable: much less likely to land in the trash

· customizable: add a special die cut and stand out even more


The key is that these small brochures suit any industry and fit plenty of information into a small size. Whether folded or flat, the mini brochure is also known as pocket or wallet brochures. For you, it saves you money and offers versatility, for your customers it provides an easy endorsement to your business – it’s as simple as handing out your business card yet as informative as a larger company tri-fold.

True marketing is about using multiple channels to communicate ONE brand. It’s about getting and retaining customers. Of course your website and social media is a great way to put yourself in front of your prospects on a regular basis but sometimes you need to pair it with the right tactical tools! A brochure also gives your business credibility. It’s tangible, it’s real and believe it or not, there are still many people out there that do not want to place important business online without printed references!

Make it a keeper:

Mini Brochure fresh of the press
Think about it. What makes printed marketing material stick around instead of landing in your prospect’s trash bin? VALUE! If your mini-brochure has a value, it acts as a gift certificate, rather than a boring piece of advertisement. Add an exclusive offer on your brochure offering something of value for free or at a considerable discount.

Track your prospects:
Don’t we all love instant gratification? Include instructions on how to redeem their free/discounted product or service by signing up with their email on your website.

Build an opt-in mailing list:
By sending your prospects to your website to a designated sign up area you are able to build an opt-in mailing list. Remember to let them select to opt in or out of the mailing list when they sign up!

Traffic attracts more traffic:
A busy website automatically drives more traffic and higher google ranking. Make sure your web address really stands out on your brochure design and give our prospects a good reason to visit your page!

Top 5 Brochure Tips

Read Me!
Make it fun. Keep it short and simple. Create Curiosity. Be resourceful. If you want your prospects to truly pay attention to your brochure,  you need to make some kind of an impression on them, just like with face-to-face communication. Remember to describe your products and services from their point of view, offer how-to tips and highlight their benefits!

Dare to be different
You don’t need to come up with complicated folds, embossing or die cuts although they do stand out of course. Consider just going a tiny bit smaller or square instead of rectangular, horizontal instead of vertical, unusual colors for the occasion, or anything else that is out of the ordinary and will make your piece stand out.

Make it Personal
Really zero in on the YOU of your target audience. Show them that you care about them by talking directly to them, singling them out of the boring masses. That will drive the response not the fancy industry language.

Get to the point
People really appreciate it if you spare them the details. If they want to hear about them they will ask, trust me. Don't waste their time telling them about things that don't convey a benefit.

Ask for Action
After organizing your brochure with clear headlines and simple instructions, there's only one way to end it. Ask your prospect for action. If you want to achieve a response, include a website address, phone number and email address with some form of response mechanism. In fact, to increase your brochure’s selling power you should include your offer and a response mechanism on every page.

Angel Printing is an authorized Adobe print service provider & reseller.

Phone: 760.967.0492  |  Fax: 760.967. 0496
3614 Ocean Ranch Blvd.  |  Oceanside, CA 92056